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How To Speed Up In The Slowdown, According To Google
Jun 10, 2009 4:40
Google shares some advice on how to cope in the recession: “As businesses work to come to terms with the economic slowdown, digital insights and tools can offer you real assistance. [...] In a world of rapid change and much uncertainty, it is vital to build these capabilities. Emerging from the slowdown, the ability to [...]
The Best Digital Publishing Channel Is Legion
Mar 25, 2009 6:01
Take a look at what the smart people at Bantam Dell / Random House are doing. While publishers looking to go digital continue to look for the best online service, Bantam Dell are using all of them: PDF download, Issuu, Scribd, Kindle, Sony Reader, Fictionwise and Stanza. That’s an aggressive approach to digital distribution. But [...]
Old media, new strategy: Sell out to readers
Apr 3, 2008 4:14
Ok, so maybe the title doesn’t seem so radical. Newspapers have always been sold to readers, right? Take a look at what the free newspaper Amsterdam Weekly is doing. Facing financial challenges, like most print media businesses do these days, they decided a radical approach: Sell out – to the readers. So, each page of [...]