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The Best Digital Publishing Channel Is Legion
Mar 25, 2009 6:01
Take a look at what the smart people at Bantam Dell / Random House are doing. While publishers looking to go digital continue to look for the best online service, Bantam Dell are using all of them: PDF download, Issuu, Scribd, Kindle, Sony Reader, Fictionwise and Stanza. That’s an aggressive approach to digital distribution. But [...]
A Catastrophically Mistaken Newspaper Ad
Mar 24, 2009 2:58
“New Catastrophically Huge Sunday Edition.” This poster ad is the accomplishment of a major Danish newspaper; I’ve translated the heading as best I could. It depicts a devastated forest scenery, the publication in question, and a red splash advertising a dirty cheap trial subscription. I’m sure you can imagine the marketing execs brainstorming for ideas, [...]
Only $10.5 Billion to Save the Book Industry: Lay Off 137,500 American Writers
Dec 13, 2008 11:16
According to Paul Greenberg in New York TImes, it could cost as little as $10.5 billion to solve the writing crisis. “According to the industry tracker Bowker, about 275,000 new titles and editions are published in the United States each year. Let’s say we want to eliminate half of them. Assuming it takes about two [...]
A Few Thoughts About Why the Kindle Won’t Save the Publishing Industry
Dec 10, 2008 4:25
(Image courtesy of) In my last post, I noted that the Kindle might not save a publishing industry trying to turn digital “threats” into advantages. Today I discovered a post by writer Charles Stross, who talks about a similar reader, the Sony PRS-505: I’ve been thinking for a while that e-paper machines like the PRS-505 [...]
Why The Publishing Industry Needs a DRM-free iTunes for Publications
Dec 9, 2008 7:59
Anyone interested in music and literature – and the impact of technology on both – keep making the digital music analogy: It took a decade for the music industry to learn how to make money in the digital era, and for the most part they were whining about about it and fighting digital formats and [...]