Print Run vs. Digital Readership

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Check this out. It’s from Develop Magazine’s latest email newsletter. It’s mentioned in the list of benefits to potential advertisers. It’s a great story to tell advertisers, and one that more magazines and newspapers should remember to tell.
My favorite part of the story is that while the print run must be a major entry on [...]

DIY Zine Culture Goes Digital

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I was asked to talk a bit about Issuu by Zine Arcade, who really liked the possibilities to publish online. Here are a few bits of it (the least promoting parts):
Issuu is the ideal platform for the zine community. I myself have been very inspired by the old b/w DIY culture, and that movement is [...]

Get Started With A Digital Publishing Strategy

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For publishers interested in tips to how to get started with a digital publishing strategy, I wrote a very hands-on post on the Issuu blog. It has a lot of examples and cases, which hopefully can inspire anyone wanting to take a crack at getting their publications (excerpts, promotional/free publications and marketing material/catalogs) online and [...]