Branding the non-brand: The Blackspot Unswoosher

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I just bought a pair of Blackspot boots. You may not have heard of this brand. It’s not a brand; it’s an anti-brand launched by Adbusters, a network of artists, activists and the usual bunch who aim to “topple existing power structures”.
Blackspot took it’s name from the action of erasing the brand of a product [...]