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Old media, new strategy: Sell out to readers
Apr 3, 2008 4:14
Ok, so maybe the title doesn’t seem so radical. Newspapers have always been sold to readers, right? Take a look at what the free newspaper Amsterdam Weekly is doing. Facing financial challenges, like most print media businesses do these days, they decided a radical approach: Sell out – to the readers. So, each page of [...]
My interview on Advertising Anarchy
Mar 14, 2008 3:47
I had the chance to talk about online advertising etc. on Advertising Anarchy’s blog a few days ago. The blog takes a critical look on advertising in relation to the massive SXSW festival and is run by Door 3, including a few of the guys from the brilliant Austin subculture magazine, Misprint. A few highlights [...]