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How To Speed Up In The Slowdown, According To Google
Jun 10, 2009 4:40
Google shares some advice on how to cope in the recession: “As businesses work to come to terms with the economic slowdown, digital insights and tools can offer you real assistance. [...] In a world of rapid change and much uncertainty, it is vital to build these capabilities. Emerging from the slowdown, the ability to [...]
5 Penetrating Tips: Learning Online Marketing From Spammers
Apr 21, 2009 8:05
I detest spam email as much as the next guy. Last year alone I manually sent thousands of mainly work related emails and probably read ten times as many as that. So it goes without saying that I spend a fair amount of time hanging out in my Inbox. I consider spam a fact of [...]
A Catastrophically Mistaken Newspaper Ad
Mar 24, 2009 2:58
“New Catastrophically Huge Sunday Edition.” This poster ad is the accomplishment of a major Danish newspaper; I’ve translated the heading as best I could. It depicts a devastated forest scenery, the publication in question, and a red splash advertising a dirty cheap trial subscription. I’m sure you can imagine the marketing execs brainstorming for ideas, [...]
Print Run vs. Digital Readership
Mar 10, 2009 5:43
Check this out. It’s from Develop Magazine‘s latest email newsletter. It’s mentioned in the list of benefits to potential advertisers. It’s a great story to tell advertisers, and one that more magazines and newspapers should remember to tell. My favorite part of the story is that while the print run must be a major entry [...]
How Many Reporters Do We Need?
Feb 18, 2009 5:25
How Many Reporters Does It Take To Unscrew A Lightbulb? I don’t have the exact answer to this question, but as I argue below looking at just some of the trouble in today’s newspaper industry, the answer is probably ‘Too many, and too well paid’. Steve Rubel had an interesting post yesterday, stating that the [...]
Any Bloggers Out There Using Print As A Revenue Source? No? There Ought To Be
Jan 12, 2009 8:20
Thinking a bit more on the topic of my previous post, about RSS-to-PDF conversion services, I would like to propose a way for these services to make actual money. Like I already said, I hardly think anyone will pay to get their feeds as PDF attachments over email, as many free RSS-to-email services are available [...]
A comment on Scoble’s “JPG Mag’s dead. Why your advertising-funded business could be next…”
Jan 5, 2009 7:15
Robert Scoble has a great post about the demise of the wonderful JPG Mag (which may not happen after all). He talks about the (advertising) value of photography and gives great advise to any ad-funded business out there. You should go read it now! It spawned a few thoughts of my own, reposted below. It [...]
Everything You Ever Wanted to Know About Google… But Were Afraid to Ask
Dec 12, 2008 3:03
Following my lengthy post yesterday, about Google Book Search, I thought I’d take a look at the mother company itself. I’d like to share a fresh presentation made by FaberNovel that shows how Google will be unaffected by the financial crisis, and, more interestingly, why they’re focusing so aggressively on the mobile space (hint: it [...]
How Google Book Search Turns Publications Into “Marketing” And Why We Should (Moderately) Love Them for It
Dec 11, 2008 3:41
Google Book Search, the not-so-catchy name for probably the biggest undertaking in history towards the complete digitalization of print-based knowledge, just announced that they’ll now be hosting magazine content in addition to books. An example. Popular Mechanics is a magazine that’s been published for a century. Think of all that knowledge, locked in that impractical [...]
Branding the non-brand: The Blackspot Unswoosher
Jun 13, 2008 6:38
I just bought a pair of Blackspot boots. You may not have heard of this brand. It’s not a brand; it’s an anti-brand launched by Adbusters, a network of artists, activists and the usual bunch who aim to “topple existing power structures”. Blackspot took it’s name from the action of erasing the brand of a [...]