Man Is The Media.
The Role of Publishing 2010 and Onwards #newmediadays
November 17th, 2009 by Martin
I’m at New Media Days, listening to a talk about ebooks with
- JØRGEN BALLE OLESEN (DK) direktør / SAXO.com – The Retailer
- LOTTE GARBERS (DK) formand / Dansk Forfatterforening – The Author
- JAKOB LARSEN (DK) Supply Chain Manager / Lindhardt & Ringhof – The Publisher
The discussion is very symptomatic of what we’ve been hearing the past few years:
The Author wants more distribution options, and a bigger piece of the pie. New technology creates new readers, so let’s get this thing on the road.
The Retailer wants to aggregate more content to sell, regardless of the medium. He will support whatever format and device the public wants.
The Publisher is waiting for the market to arrive, instead of actively participating in the creating of this market.
Of the three there’s no doubt that The Publisher stands to loose the most, and in this session he actively expressed this fear.
And that’s why publishing needs to be more active in creating their position in the digital era.
My favorite example right now is Penguin’s Publisher’s Office. They are creating both video, digital editions, and audio around their content (the books).
The publisher’s role in the future is curating talent and refining content (not matter what medium).
I’d like to see more Danish publishers thinking this way.
