Man Is The Media.
Comments Are The Currency of Social Media
October 15th, 2009 by Martin
For non-bloggers it must seem a little weird, all this preoccupation with how many comments your latest post got (or didn’t get).
But the comment is the unrivaled currency of social media. It’s the proof that someone listens, that someone cares about what you said.
In essence the comment is the evidence that the Internet, unlike all other types of media, holds a conversational nature. Consumers talk back to the media, they become producers, they become (part of) the media.
Common sense you say? Maybe. But take a look at how few newspapers and companies actually allow comments at all. Adopting new social media approaches successfully means subscribing to a whole new level of openness, vulnerability even.
