Man Is The Media.
How To Speed Up In The Slowdown, According To Google
June 10th, 2009 by Martin
Google shares some advice on how to cope in the recession:
“As businesses work to come to terms with the economic slowdown, digital insights and tools can offer you real assistance. [...] In a world of rapid change and much uncertainty, it is vital to build these capabilities. Emerging from the slowdown, the ability to move faster than competitors will become a long term advantage, enabled by these technologies.”
Read ‘Survival of the Fastest’, available on Issuu:
You’ll note, strangely enough, that many of the challenges set forth by the recession can be solved by using one or more Google services. But don’t let this put you off, the advice is sound enough even though it comes from the advertisement department. It’s also interesting to see how Google has decided to promote its tools, obviously playing on the recession, which is a no-brainer, but also building a community via YouTube and Issuu and sharing lots of resources. Certainly they’re eating their own medicine.
All of this really can make a difference for your business, using intelligence and technology to stay afloat.
