Man Is The Media.
Gerd Leonhard gets online music licensing right
June 27th, 2008 by Martin
He’s a fast talker, but author/futurist Gerd Leonhard gets it right: The future of music is not really about copyright but about permission (we are not copying – we are using). Now ‘all’ we need to do, is persuade the major labels. One positive example is Danish ISP TDC (Danish only, sorry) who bought the licenses for a million songs and bundled them for download with their flatrate broadband service. I don’t particular like TDC, but it’s a step in the right direction, and according to Danish copyright agency, KODA (as stated in the editorial of the latest issue of their members’ magazine) the international community has taken great interest in the flatrate model.
Here is Leonhard’s own list of topics covered in the video below:
* An actual distinction between ‘Copy’ vs ‘Performance’ of digital content no longer exists
* Even if it did: the sole ‘Selling of Copies’ is no longer a growing business, or a sustainable model
* The exclusive right to ‘make copies’ is becoming impossible to enforce
* Criminalization of Sharing and Policing of Web-Access is not the kind of ‘Justice’ our society can afford
* New Permissions & ‘Usage-Rights’ for Digital Music can and will solve this problem
Thanks… the slow version of this talk is a pdf that can be found here http://www.mediafuturist.com/2008/06/copyright-20-pr.html
Cheers Gerd Leonhard